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For One, Another

For nearly 10 years, TOMS did not rely on paid advertising (print, television or digital). In May 2015, TOMS commissioned its first paid broadcast commercial as part of a rebrand effort, celebrating acts of Giving "for one, another." I led the production of Giving initiatives and international site visits for this commercial, which has been viewed nearly 1 million times on YouTube and was featured by Jennifer Lopez on American Idol.


Agency: Farm League

Director: Britton Caillouette

Music: “Nothing More” by The Alternate Routes

For One, Another: Project
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