TOMS in Haiti

In 2014-15, TOMS had multiple Giving initiatives in Haiti: a long presence of Shoe Giving, the opening of its first Giving Shoe factory and the launch of maternal health programs as part of its new TOMS Bags collection.

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For our Spring 2015 campaign, I planned, produced and executed a 3-week trip to Haiti to gather content and collateral to highlight these Giving initiatives. From January-April 2015, TOMS' Spring campaign culminated in 360-degree print, digital and experiential communications about our efforts in Haiti.

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Credits:

Producers: Sarah Lipman & Danica O'Brien

Art Direction: Jessica Tan & Patrick-Torres Wright

Photography: Zach Bresnick & Jared Chambers

Copywriters: Sarah Lipman & Sallie Oto

Partners Featured: Caribbean Craft, Every Mother Counts, Partners In Health, UNFPA