I live where storytelling and social good intersect

Name: Sarah Marie Lipman
Address: US

Let's go

Home: Welcome

I am a relationship-driven, expert social impact marketing and communications executive, motivated by a passion for creative innovation and advancing social betterment.

I take a holistic approach to global campaigns, partnerships and strategic, corporate communications through print, web, PR, multimedia, thought leadership and social media platforms.

Let's create a better world together

Home: About

Areas of Expertise

My experience allows me to handle projects from multiple angles. As a communications strategist, my experience lies within managing global brand identities and purpose-driven narratives, with specific expertise in social impact, responsibility and change. My process takes projects from beginning to end, starting with gathering insights that will inform strategy, developing comprehensive marketing and communications plans and executing on them to get the best results possible.

Home: Personal Statement

Storytelling for Impact

Brand Identity and Voice
Purpose-driven Narrative Development
Blog and Social Media Strategy
Thought Leadership, Speech and Ghostwriting

Cause

CSR
Needs Assessment
Purpose-driven Program Development
Cause Marketing

Strategic Partnerships

Account Management
Relationship Development
Research and Pitching
NGO and Product-driven Partnership Experience

Project Management

Audience Segmentation
Calendar Planning
Asset Creation
Content Management
Go-to Market Strategy

Home: Skills

Experience

I've worked with some of the best social enterprises, nonprofits, publications and socially conscious businesses around. Below are key examples of my experience.

Home: Experience

Sofar Sounds

As Head of Brand & Communications, I have positioned the emerging startup as premiere destination for live, community-driven events through creation of company brand vision, mission, core values and manifesto statements.

TOMS Shoes

I served as TOMS' Manager of Giving Communications, developing, managing and implementing global communication strategies for all social impact and One for One giving initiatives. This work established integrated, cross-channel communication strategies that guided PR, e-commerce, social media, retail, thought leadership, brand partnerships and community engagement in conveying TOMS brand story among key media, influencers, international NGOs and customers for global markets.

During my tenure, I worked on four new Giving product launches, the company's first paid broadcast commercial and virtual reality experience.

Avon Theatre
Film Center

As a Marketing Associate at the Avon Theatre, I handled all donor retention, press, social media and target media outreach and communications for member-supported nonprofit art house theatre. This included the creation of all donor appeals communication; writing press releases for web and print; the redesign of programming booklets, posters and marketing materials for display; and the creation of the organization’s social media platforms and presence.

Stamford Advocate

At The Stamford Advocate, I reported for the city and features news desk, garnering over 100 bylines and an award for Best Feature from the Connecticut Society of Professional Journalists.

In 2010, I wrote a weekly column from Southeast Asia and the Middle East with focus on culture, travel, food and political unrest.